HOLLYWOOD BOWL GROUP’S INVESTMENT PROGRAMME SEES £300K REBRAND OF AMF BOWLING IN PETERBOROUGH

Hollywood Bowl launch party at Sturrock Way, Bretton, Peterborough. Guest of Honour Marilyn Monroe

Hollywood Bowl Group, one of the UK’s leading leisure operators, has completed its fourth investment project of 2018 with the £300,000 rebrand and redevelopment of the former AMF Bowling on Sturrock Way, Peterborough.

Steve Burns, CEO, Hollywood Bowl Group said: “Our investment programme continues to go from strength to strength with the refurbishment and rebranding of our Peterborough centre, which offers customers a fully immersive entertainment experience in a premium environment.

“Bowling is changing and as the UK’s number one bowling operator, we’re proud to be leading the way. The transformation of this AMF Bowling into a Hollywood Bowl is our fourth major investment this year, and demonstrates our commitment to creating new generation entertainment centres.”

The 20 lane centre in Peterborough has been fully re-designed and now features plush new furnishings, contemporary American décor and upgraded music and lighting technology.

With a brand-new Hollywood Diner, the company is placing extra focus on its food and drink offering. Gourmet burgers, hotdogs, freshly made shakes served in retro milk bottles and signature desserts now feature on the newly-developed menu, as well as speciality house cocktails served from a new American-style bar.

In addition, the centre’s amusement area has been completely overhauled and now boasts industry-leading games such as Jurassic Park, Grand Piano and retro games like Space Invaders, Crossy Roads, and Cranes.


About Hollywood Bowl

Hollywood Bowl is part of The Hollywood Bowl Group, the UK’s leading ten-pin bowling business with 58 centres operating under the Hollywood Bowl, AMF Bowling and Bowlplex brands.

Specialising in modern, high quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.

Hollywood Bowl has modernised the customer bowling experience. Centres offer state-of-the-art booking systems, premium American diners, licensed bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes.

The company employs 2,000 team members, 100 of whom are based at its central support centre in Hemel Hempstead. Customers can save money by booking early and online at hollywoodbowl.co.uk.

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