HOLLYWOOD BOWL GROUP’S INVESTMENT PROGRAMME SEES £400K REBRAND OF BOWLPLEX IN DUNFERMLINE

Hollywood Bowl Group, one of the UK’s leading leisure operators has continued its investment programme with the £400,000 rebrand and refurbishment of former Bowlplex in Fife Leisure Park, Dunfermline.

The refurbishment sees Hollywood Bowl Group continue to lead innovation in the bowling industry and marks the Group’s second refurbishment of 2018.

Steve Burns, CEO, Hollywood Bowl Group said:

“Our investment programme has had a great start to the year with our newly refurbished centre in Birmingham seeing an increase in trade and our new centre in Yeovil seeing strong trade since opening last month. Both centres have received positive customer feedback and we’re expecting Dunfermline to follow the trend.”

“The rest of the year will see further refurbishments and brand new centres open around the United Kingdom, so it’s going to be another year of growth for Hollywood Bowl.”

The 24 lane centre in Dunfermline has been fully re-designed and now features plush new furnishings, contemporary American décor and upgraded music and lighting.

With a brand-new Hollywood Diner, the company is placing extra focus on its food and drink offering. Gourmet burgers, hotdogs, freshly made shakes served in retro milk bottles and signature desserts now feature on the newly-developed menu, as well as speciality house cocktails served from a new American-style bar.

In addition, the centre’s amusement area has received an upgrade and now boasts industry-leading games such as Walking Dead and Scooby Doo Wheel, and retro games like Crossy Road, Pacman and Space Invaders.

About Hollywood Bowl

Hollywood Bowl is part of Hollywood Bowl Group, the UK’s leading ten-pin bowling business with 59 centres operating under the Hollywood Bowl, AMF Bowling and Bowlplex brands.

Specialising in modern, high quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.

Hollywood Bowl has modernised the customer bowling experience. The new generation family entertainment centres now offer state-of-the-art booking systems, premium American diners, licensed bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes.

 

The company employs 2,000 team members, 100 of whom are based at its central support centre in Hemel Hempstead.

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