ARLINGTON, Texas – While the steps might be slow and calculated, local and state governments are easing COVID-19 restrictions and allowing people to return to many of the places and activities they enjoy.
As business resumes at bowling centers across the country, and leagues and tournaments begin to come together for the approaching summer or upcoming 2021-2022 season, the United States Bowling Congress, Bowling Proprietors’ Association of America and Strike Ten Entertainment are working together to rebuild the sport and help keep bowling on the minds of those who have been away from the lanes.
The three organizations, all headquartered at the International Bowling Campus, have agreed to invest a substantial amount of marketing dollars on an initial six-month communication campaign that will remind bowlers how much they’ve been missed and offer support and information as they get more comfortable with the idea of returning to competition.
“We know the time may not be right for everyone to get back to league and tournament bowling, but we definitely want all of our members to know we’ve been thinking about them and will save them a spot in the settee,” USBC Executive Director Chad Murphy said. “Bowling has given so many of us great friendships and a lifetime of memories, and there have been some inspirational stories over the past year of bowlers helping bowlers through this challenging time. We know rebuilding will take patience and time, and we look forward to seeing everyone reconnect under better circumstances and get back to focusing on the fun.”
The joint effort kicked off in February with a postcard to more than 400,000 bowlers, who most likely took the season off due to the uncertainty of the coronavirus pandemic, excluding a few states that have been mostly shut down due to government restrictions until recently.