Mechanicsville, VA – July 10, 2025 – QubicaAMF, the world’s largest and most innovative bowling and entertainment provider, proudly announces the launch of BES NV, a revolutionary new scoring and entertainment system designed to transform the bowling experience for guests and center operators alike.
BES NV redefines what’s possible in bowling entertainment by delivering a fully immersive, intelligent, and cloud-powered system that integrates seamlessly with QubicaAMF’s Neoverse LED Wall and HyperBowling attractions. With the most expansive collection of high-quality, on-demand themes, environments, and games, BES NV empowers guests to personalize their on-lane experience every visit—whether they’re casual players, competitive bowlers, or celebrating a special occasion.
“BES NV is the most advanced and most compelling scoring and bowler entertainment system ever created in the history of bowling. With BES NV, guests are empowered to select the best way to play on every visit, creating a unique and highly personalized experience,” states Emanuele Govoni, CEO of QubicaAMF. “We were inspired by the user experience of the most popular TV streaming platforms—offering movies and series tailored to each user through an easy-to-navigate, dynamic, and vibrant menu. We’ve brought this very familiar experience to bowling as a BES NV industry first.”
At the heart of BES NV is the BES NV Navigator, a smart, intuitive interface powered by Qubica Intelligence (QI), which guides guests to the perfect game based on their preferences. From transforming guests into animated avatars in Avatar Alley to capturing shareable moments with Bowling Memories and Selfie Grids, BES NV makes every visit unforgettable. The new immersive features allow guests to be part of the game with their pictures, avatars, monsters, and friends—and create viral moments to share during and after the experience.
For center operators, BES NV offers a complete entertainment ecosystem that’s easy to sell, monetize, and manage. Features like BES NV Identity provide a branded experience throughout the customer journey, and Smart Service Call and Smart Picture Validation deliver an easy-to-use customer experience and reduce staff intervention, saving the center time and money. On-Demand Ordering and Extend Your Play integrate seamlessly with Conqueror plus Square and allow guests to order F&B and extend their bowling session without any staff interaction by paying at the lane after scanning a QR code with their phone. These features and more allow centers to streamline operations and drive revenue, while cloud-based updates ensure the system evolves with the business.
“BES NV is more than a scoring system, it’s a game-changer for the industry,” says Kelly Wilbar, VP, Technology Products for QubicaAMF. “It’s designed to deliver unmatched entertainment for bowlers and powerful tools for proprietors to grow their business. And when combined with the Neoverse LED Wall, the guest experience is simply unbeatable!”
To learn more about how QubicaAMF BES NV can revolutionize your bowling business visit www.qubicaamfbowling.com.
About QubicaAMF Worldwide
QubicaAMF is the largest and most innovative bowling equipment provider in the world with over 600 employees worldwide. We build and modernize more bowling entertainment centers than any other company in the industry and have an installed base of more than 10,000 centers in 90 countries. The company has a sales and distribution network with worldwide reach and maintains the largest R&D team for electro-mechanical products, software, electronics, and entertainment systems in the industry.
QubicaAMF has over 100 years of experience and can provide the perfect combination of bowling equipment, products, and services for new or existing bowling entertainment centers, FECs, Cinemas, or any other facility in the hospitality, retail, or restaurant industry. Our ongoing mission is Making Bowling Amazing. We are convinced that bowling has so much more potential to attract and entertain even more people. With our products, we will help our customers fully unleash that potential.
The company has U.S. headquarters in Richmond, Virginia and European headquarters in Bologna, Italy. To learn more, visit www.qubicaamf.com.