HOLLYWOOD BOWL GROUP ALREADY SEEING POSITIVE TRADING FOLLOWING TRANSFORMATION OF BRADFORD BOWLING CENTRE

Hollywood Bowl Group, one of the UK’s leading leisure operators is already seeing very positive trading and receiving excellent customer feedback following the £350,000 refurbishment of Hollywood Bowl, Bradford, in December.

The redevelopment, which was the final investment of 2017 for the group, saw a complete re-design of the 28 lane centre, which now features plush new furnishings, contemporary American décor and upgraded music and lighting.

With a brand-new Hollywood Diner, the company is placing extra focus on its food and drink offering. Gourmet burgers, hotdogs, freshly made shakes served in retro milk bottles and signature desserts now feature on the newly-developed menu, as well as speciality house cocktails served from a new American-style bar.

In addition, the centre’s amusement area has received an upgrade and now boasts industry-leading games such as Jurassic Park and MOTO GP Bikes and retro games like Crossy Road, Pacman and Space Invaders.

Steve Burns, CEO, Hollywood Bowl Group said: “We’ve seen fantastic results following the completion of the refurbishment in December, with an increase in trade and very positive customer reviews.”

“These results set us up nicely for our programme of investments planned for 2018, some of which are already under way.”

 

About Hollywood Bowl

Hollywood Bowl is part of Hollywood Bowl Group, the UK’s leading ten-pin bowling business with 58 centres operating under the Hollywood Bowl, AMF Bowling and Bowlplex brands.

Specialising in modern, high quality bowling centres, Hollywood Bowl has built a reputation for delivering outstanding family entertainment in venues that, due to their unique nature, are also aspirational leisure destinations for young adults and perfect for corporate parties and events.

Hollywood Bowl has modernised the customer bowling experience. The new generation family entertainment centres now offer state-of-the-art booking systems, premium American diners, licensed bars, Costa Coffee outlets and exclusive pre-bookable VIP lanes.

 

The company employs 2,000 team members, 100 of whom are based at its central support centre in Hemel Hempstead.

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